EMPOWERING YOU TO BE BOLD, TENACIOUS & RESILIENT. . B.T.R. Bar is the first Protein Bar with a Purpose™. From our packaging to our recipes to our motivational stickers with every order and snazzy E-Books with inspiring playlists - our ultimate goal is to empower you to be BOLD, TENACIOUS & RESILIENT. And that starts with a snack you can feel good about eating every day. As a women-owned business with the vision of empowering others to be BOLD, TENACIOUS & RESILIENT, we've made it our priority to create a platform for women to support, connect with, and inspire other women.